Customer surveys done by our Customer Service department and service engineers amongst the large family of Alfaa customers point to the following:

• More than 75% of all purchase are made on the strength of referrals and recommendation of existing customers (word of mouth publicity).
• Delighted customer account for more than 56% satisfied customer account for another 31% taking the total of satisfied to very satisfied customer to 87%.
• Based on a program to determine future profitability of the company based on current level of delighted customer who is actively engaged in promoting the products (missionaries) it is found that the % of promoters has been increasing steadily since we began tracking this figure more than 2 years ago.
• At present more the 50% of Alfaa customer are actively promoting the products, this coincides with the percentage of delighted customer which is above 50%.
• Ongoing customer survey allow us to get customer preferences and feedback which is tracked and based on which innovations and improvements in the quality of customer services is introduce from time to time.